Hello
Creative direction came up through Sony Music. Systems architecture came up through a dozen years at Columbia and a Fortune 100. Most people run one. I run both, in the same space.
Usually two people, two departments, two separate paths. Here, one direction.
Narrative-led design. Visual craft. Brand expression. Cultural fluency.
Wins attention. Builds equity. Makes things fans want to show off.
Sony Music · SoloDallas · Bower
Information architecture. Design systems. WCAG accessibility. Generative AI in the mix.
Removes friction. Moves numbers. Survives scale.
Columbia · Publicis Sapient · Fidelity
The brand narrative and the UX component library answer to the same logic. Hand them to separate teams and you ship two products wearing the same logo.
A hundred-plus experiences into a single prototype. Dense information is never an excuse for a dense interface.
Strategy with executives. Trade-offs with engineering. Story with creative teams. One problem, three vocabularies, nothing lost on the way between them.
I taught UX method to NLP research scientists so they could co-design the interface themselves. At SVA I was asked back to teach the course that accelerated my entertainment journey. Most of what I have led, I led without a reporting line — so the measure is whether the room got better at it.
Refinement anchored to research and a number. Five designers spending three weeks became one designer's afternoon.
Bob Dylan. Tony Bennett. John Mayer. Campaigns moved through product managers and legal, up to label presidents and a CEO signature. I also built the internal platform global engineers learned media archival on: architecture, translation, a design system, from a fresh install.
Advertising concept, content strategy, UX/UI, web development and the products themselves; guitar gear people were proud to show off. Campaigns included “Instant Angus,” “Back in Stock” and “Vintage Trouble,” on tour with AC/DC. Guns N’ Roses. Keith Urban. Loud on purpose.
Twelve years running design for data science leaders. The front end for a foreign-language large language model: right-to-left interface engineering, multiple languages and dialects, years before the category had a name or a valuation. Also built the platform that became the Institute’s primary industry sales vehicle, a 600% increase in global partnerships, Bloomberg from the start.
Humana, Genentech, Wawa. Led UX strategy and end-to-end design in heavily regulated environments, with research, design-system thinking and WCAG accessibility as the foundation rather than the final pass.
Rebuilding how a Fortune 100 shows product to enterprise buyers. The department-wide sales demo re-engineered on Figma variables and generative AI tooling into one high-fidelity, data-driven prototype... the primary sales enablement tool for the 2025/2026 season, in the room for contract negotiations on multi-million-dollar accounts.
A 1940s brand modernized with its CEO. That logo has held their NYC flagship for twenty years and appears in the background of every New Year’s Eve broadcast from Times Square.
My own shop, running since 2000. Twenty-six years, alongside all of it.
I play drums and guitar. I am gear obsessed... pedals, plugins, the whole chain and whatever comes out the end of it. SoloDallas was that obsession with a business attached.
I build with AI rather than talk about it. I shipped a language-model interface in 2010 and re-engineered a legal approval workflow with generative tooling last year. The model has never been the interesting part. The interface is.
And New York. SVA. Sony. Columbia. A logo that has held a Manhattan storefront for twenty years. The city is the constant. Made here.
Next
Products that move. Systems that scale. Same space.
Most designers build for the next release. I build for the next decade. I am the person organizations bring in when the problem is too complex, too strategic, or too high-stakes for a narrow specialist; from directing global campaigns for music legends to building AI-driven language interfaces years before the category existed, my career has scaled through legacy, complexity, and efficiency. I bring the strategic vision of a Chief Creative Officer and the hands-on precision of a senior designer; because the right design, the right narrative, and the right system don’t just solve problems… they change what’s possible.
Teaching Assistant for Entertainment Concept Design by Sony Music, Creative Services.
Continuing Education in Information Architecture, 2010; Editorial Design, 2015; UX Design, 2019. IA/UX by Razorfish.
Product Strategy & Operations: Sales Enablement, Product Architecture, Stakeholder Management, Product Strategy.
Enterprise Design Systems: AI & LLM Interface Design, Information Architecture, Rapid Prototyping, UX/UI, User Research.
Technical & Global: Accessibility (WCAG), Adobe, Figma, Miro, HTML/CSS, Databases, CMS, Agile/JIRA, Generative AI.
