Mission: Genentech

Genentech: Eye Injection Care UI

Problem
A pharma giant needed a responsive mobile web app for an eye-injection product. The users often cannot see well. That is not an edge case. That is the mission.
Action
WCAG 2.1 AA. High contrast. Scalable type. Screen readers. Simplified nav. Tested with visually impaired users. Physics first. Pixels second.
Result
It met the standard. Satisfaction up. Product interest up. A bar for healthcare UI, not a brochure.
Desktop eye injection product site: high-contrast hero with large scalable type and a simplified primary navigation.
Desktop page detailing the eye injection treatment, with high-contrast text blocks sized for low-vision readability.
Desktop resources page with accessible, high-contrast navigation and scalable text for patients and caregivers.
Mobile screens of the same accessible eye injection product experience, retaining high-contrast color and simplified navigation at small size.