Case Study — Sony Music

Sony Music: Entertainment Design

Problem: Major artist music albums were released and needed to be heard.
Action: Managed creative advertising in stores, outdoors and online.
Result: More albums sold (CD era) and music streamed online.

Bruce Springsteen and Pete Seeger advertising creative for Sony Music.

Bob Dylan newspaper advertisement for a Sony Music album release.

John Mayer billboard advertisement for a Sony Music album release.

Aerosmith billboard advertisement for a Sony Music album release.

Tony Bennett Duets billboard in Times Square, New York City, for Sony Music.