Mission: Sony Music

Sony Music: High-Impact Creative Campaigns

Problem
Major albums dropped. A great record nobody hears is just a very expensive secret.
Action
Creative advertising in stores, outdoors, and online… one campaign, one voice, everywhere the fans were.
Result
More albums sold (yes, CDs — we were there) and more music streamed. The song reached the human.
Bruce Springsteen and Pete Seeger advertising creative for Sony Music.
Bob Dylan newspaper advertisement for a Sony Music album release.
John Mayer billboard advertisement for a Sony Music album release.
Aerosmith billboard advertisement for a Sony Music album release.
Tony Bennett Duets billboard in Times Square, New York City, for Sony Music.