Mission: Sony Music

Sony Music: Entertainment Design

Problem
Major albums dropped. If nobody heard them, the molecules did not move. Unacceptable.
Action
Creative advertising. Stores. Outdoors. Online. One campaign, every surface that had photons.
Result
More albums sold (yes, CDs — we were there) and more music streamed. The song reached the human.
Bruce Springsteen and Pete Seeger advertising creative for Sony Music.
Bob Dylan newspaper advertisement for a Sony Music album release.
John Mayer billboard advertisement for a Sony Music album release.
Aerosmith billboard advertisement for a Sony Music album release.
Tony Bennett Duets billboard in Times Square, New York City, for Sony Music.