Design and Strategy
Creative Direction + UX, as one process
First principles. Then pixels. Ready to launch.
One process
Don't split the band.
Sony Music creative direction; Razorfish UX. Same brain. Harmony is the whole game.
Mission 01
Fidelity
Morningstar #2 → #1
Health Savings Accounts. Updated the public product information architecture, content, and visual design. Morningstar rating moved from #2 to #1.
Mission 02
SoloDallas
360° design — highway to sell
They got AC/DC back. We rebuilt ads, brand, mobile, web, and products as one system. Maximum volume.
Mission 03
Columbia
Affiliates +600%
Data science needed industry. Brand-new site. Research with CTOs. We built the interface. 3 sponsors became 20+. Vertical is the correct direction.
Mission 04
Humana
Medicare. Actual humans.
A prescription plan needed signal, not vibes. We ran the research. Delivered data, journeys, and designs. No theater.
Mission 05
Wawa
Workers back on the floor
In-store inventory was a museum piece. We talked to the people doing the job. Shipped a mobile app. They left the back room.
Go for launch
If it is hard, I am in.
Working on something that actually matters? Ping me. Soft problems can wait on Earth.