Case Study — Bower

Bower Photo: Lights on Broadway

Problem
A photo accessory company needed to boost sales with a new series of camera zoom lenses.
Action
Created the name “Polaris,” standardized the “Bower” logo, and developed a cohesive design system across packaging, advertising, and digital. Designed reflective packaging to stand out on retail shelves.
Result
Strengthened brand identity, increased customer interest, and logo made it on to a camera store’s storefront in Times Square, NYC.
Bower Polaris zoom lens series packaging and advertising, with reflective retail packaging designed to stand out on shelves.