Mission: Bower

Bower Photo: Lights on Broadway

Problem
New zoom lenses. Old identity. Sales needed thrust.
Action
Named the line Polaris. Standardized the Bower mark. One system: packaging, ads, digital. Reflective packs so the shelf could not ignore them.
Result
Brand got sharper. Interest went up. The logo landed on a camera-store storefront in Times Square. Broadway is a good billboard.
Bower Polaris zoom lens series packaging and advertising, with reflective retail packaging designed to stand out on shelves.