Bower Photo: Lights on Broadway

Problem: A photo accessory company needed to boost sales with a new series of camera zoom lenses.

Action: Created the name "Polaris," standardized the "Bower" logo, and developed a cohesive design system across packaging, advertising, and digial. Designed reflective packaging to stand out on retail shelves.   

Result: Strengthened brand identity, increased customer interest, and logo made it on to a camera store’s storefront in Times Square, NYC.