Genentech: Accessible UI Design for Eye Injection Care

Problem: A big pharmaceutical client needed a responsive mobile web app for eye injection product, requiring high vision accessibility due to the sensitive health subject matter.

Action: We designed a WCAG 2.1 AA-compliant UI with high-contrast colors, scalable text, screen reader support, and simplified navigation, tested with visually impaired users.

Result: The app met accessibility standards, increased user satisfaction, and increased product interest, setting a standard for healthcare UI design.