SoloDallas
About Project
Designed pro audio products, campaigns, trade show events and a website for a classic rock user experience. Established new identity, style guide and consistent branding in tandem with cover story feature in Guitar Player. Redesigned the user interface for the audio effects tower that fueled Angus Young’s guitar tone on Back in Black. Archived rock history (above) into an interactive timeline with the inventor of wireless rock. Print and digital advertising campaigns featuring guitarists from AC/DC, Guns N’ Roses and Vintage Trouble.
- Client: SoloDallas
- Date: 2015–2018
- Services: Advertising, Branding, Information Architecture, Product Design, UX Design, Web Development