Publicis Sapient

2020–Present

Senior Designer

• Design innovative visual materials for integrated, cross-channel initiatives.
• Transform written concepts into precise, cutting-edge, visual solutions.
• Consistent typography hierarchy defined across brand design systems.
• Design interactive multi-device website prototypes with creative design team.

VUEPHORIA

2000–Present

Freelance Agency Owner

• Design advertising campaigns and website user experiences on a contract basis.
• Services include branding, concept, graphic design, typography, user interface design, user experience design, information architecture, photo retouching, print production, web coding, web content management systems and website maintenance.

Columbia University

2008–2020

Consultant

• Designed, developed and maintained the user experience for interactive websites.
• Produced top performing webpages based on content from keyword research.
• Created an easy to use interface for a set of complex Artificial Intelligence systems.
• Increased applications by 85% in 2017 with a targeted ad campaign in career guides.
• Art directed creative campaigns, ads, branding, events, videos and presentations.

SoloDallas

2015–2018

Consultant

• Established new branding in tandem with AC/DC cover story feature in Guitar Player.
• Designed pro audio products, campaigns, trade shows and a multi-user website.
• Ad campaigns: Instant Angus, Urban Legend, Vintage Trouble and Back in Stock.

Flu Armour

2004–2012

Consultant

• Created ad campaigns, branding, products and websites during flu pandemics.
• Design system applied to face mask packaging, product catalogs and ecommerce.

Sony Music

2006–2008

Digital Media Production Engineer

• Digitized out-of-print album covers; scanning, cropping, retouching and archiving.
• Developed a multi-lingual intranet with resources for global media engineers.
• Managed intake of visual media assets: album covers, packaging and music videos.

Advertising Manager

• Supervised 360º advertising campaigns for music by Audioslave, Bob Dylan, Bow Wow, Bruce Springsteen, Buddy Guy, Dixie Chicks, John Mayer, Neil Diamond, Omarion and Tony Bennett.
• Managed the creative process from copywriters and art directors through print press.