COLUMBIA UNIVERSITY

  • Oversaw, developed and managed content, design and UX of interactive websites.
  • Produced top performing webpages based on content from SEO keyword research.
  • Art directed creative advertising campaigns, email newsletters and presentations.
  • Created an easy to use interface for a set of complex artificial intelligence systems.
  • Developed design systems for departments inline with global brand guidelines.
  • LAMP, Drupal, Bootstrap, HTML, CSS, JavaScript, Git, Adobe, Google, JIRA
  • Date: 2008–2020
  • Services: Web Development, Content Management Systems, UX Design, Advertising, Branding, Information Architecture, Photography, Print Production, Web Design

Challenge

When data science was introduced at Columbia University, part of Mayor Bloomberg's grant required a public and private facing website for industry + academia interaction.

Response

I created and grew a multi-user CMS website that connected industry partners to the faculty and students at Columbia University.

The iterative user experience (UX) process I used was based on design thinking (discover, define, design, develop), including UX methodologies: stakeholder interviews, comparative reviews, content audits, card sorts, information architecture, personas, sketches, wireframes, visual design, web development, user testing and website maintenance.

User research guided the feature requirements. Authenticated users had extended access to the website, including a private file library, exclusive video conferences and direct access to faculty interaction. Public access showcased program research (ex. Bloomberg + Columbia) and had curated content feeds: news, events and videos.